Can you guess what is the most mushrooming thing these days? Ahaan! you got it right....the answer is Mobile Applications. With every new upcoming product comes a complementary app like we have Big Boss App, Comedy Nights With Kapil App etc.
But have you ever wondered what made these applications to rise in a such large numbers.? Why marketers have started emphasizing more on mobile applications than the conventional marketing? Let me answer this. These mobile applications have made it easy for companies to be in touch with their customers' on 24*7 basis. Other major factors acting as magnet for application development are: service optimization, accuracy, increased transparency and fast operations.
Now comes the real question to decide over what form of Mobile Applications should a company go for? Basically there are two types of applications:
1. Native Apps
2. Mobile Website Apps
Native Apps: OS specific apps are called Native Apps. These apps can only operate on the platforms they are coded for- one unfortunate instance is that a BlackBerry user can never play Angry Birds.
Mobile Website Apps: are just a conversion of website into mobile website i.e. once-written runs everywhere wherein no extra efforts for various devices are required. Responsive Website are the best one as these website provides the optimum view for every sort of device right from Laptops to Qwerty-handsets. Example: Flipkart & Indigo Airlines
Hybrid Apps: as the name suggests, these apps are the combination of native apps and web technologies. It operates in native container while using browser engine of the device. In terms of efficiency, these are the best one for overall experience.
If the marketer wants to reach the critical mass of the targeted audience the mobile apps are absolutely among the best options. The kind of the app will be dependent on the type of platforms you have planned or is required by your company. If it is going to be just a utility app, then a web app or hybrid app will be perfect to function across all the operating system. However if the purpose of the app is to exploit the features of the smartphone like camera, GPS, memory card etc. like viber, whatsapp does then the Native Apps can only serve the purpose.
The major concern with Native Apps are that they have to be coded for at least 4-5 mobile OS to reach the mass. Making a Native app is a costly affair and has its own maintenance concerns for each platform. On the other hand web apps are website agnostic and is capable enough to operate in every kind of device, thus reduces the maintenance and other costing issues.
Hope that I have done justice with the topic I have taken up. Will be back soon with a new topic till then,
Happy Technowledge!!!
Mobile Website Apps: are just a conversion of website into mobile website i.e. once-written runs everywhere wherein no extra efforts for various devices are required. Responsive Website are the best one as these website provides the optimum view for every sort of device right from Laptops to Qwerty-handsets. Example: Flipkart & Indigo Airlines
Hybrid Apps: as the name suggests, these apps are the combination of native apps and web technologies. It operates in native container while using browser engine of the device. In terms of efficiency, these are the best one for overall experience.
If the marketer wants to reach the critical mass of the targeted audience the mobile apps are absolutely among the best options. The kind of the app will be dependent on the type of platforms you have planned or is required by your company. If it is going to be just a utility app, then a web app or hybrid app will be perfect to function across all the operating system. However if the purpose of the app is to exploit the features of the smartphone like camera, GPS, memory card etc. like viber, whatsapp does then the Native Apps can only serve the purpose.
The major concern with Native Apps are that they have to be coded for at least 4-5 mobile OS to reach the mass. Making a Native app is a costly affair and has its own maintenance concerns for each platform. On the other hand web apps are website agnostic and is capable enough to operate in every kind of device, thus reduces the maintenance and other costing issues.
Hope that I have done justice with the topic I have taken up. Will be back soon with a new topic till then,
Happy Technowledge!!!
No comments:
Post a Comment